Wednesday, May 1, 2013

Consider Your Audience

Whenever I work with clients, I ask about their intended audience. It might be the ideal client, the target audience, the typical reader.

What's funny about online content is we often don't know exactly who is reading. We don't always know who they are and what they want to know.

Though you may choose to write for a specific type of person in hopes of attracting their business or interaction, considering your audience is a crucial step in the writing process.

Find out who they are, what they do, what they like, what they need.

Writing for your audience means you'll make a connection, encourage engagement, andover timecreate a relationship.


This past week's Create.Compose.Communicate newsletter included a link to a survey. Sarah and I asked our subscribers to tell us a bit about themselves, what they enjoy about the newsletter, and what they'd like to learn about in the future.

As a part of that, we've deemed May to be our "Readers' Choice" month. Each week, we'll tackle one of the writing topics suggested by our subscribers. We're also mapping out the next few months' themes and incorporating more ideas based off the survey responses.

If you haven't signed up, you can do so here. The first newsletter of the month goes out tomorrow (Thursday) morning. We'll be including the subscriber survey link again in this week's email, so here's your chance to tell us what topics you'd like us to cover in upcoming newsletters!

Hop on over to Sarah's blog for a few thoughts from her on this month's theme.

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